Gymstore
Work out, Be proud
Online store for home fitness and pro fitness products
Gymstore sell fitness equipment and specific gym supplies for each sport. The company explores two areas: professional equipment for gyms (with layouts) and material for physical exercises at home.
THE BRAND
Mindshaker was responsible for developing the brand identity, aligned with the business purpose and coherent with its market segment, leveraging its credibility.
THE CHALLENGE
Gymstore challenged us to develop an online store to showcase its sports equipment portfolio with the possibility of creating promotional codes. These codes give discounts to customers who do sports with coaches associated with the platform.
THE RESULT
Gymstore is an online store for purchasing sports equipment that allows all its customers to personalize their training space. So they can train what they like most, whenever they want and wherever they want. It also sells to gyms and complements its service with monitoring and support throughout the process of setting up a gym.
These are the foundations of the brand that is beginning to gain the trust of its customers with strategic partnerships with personal trainers and their students.