Academia de Golfe de Lisboa
Golf in the center of Lisbon
The Lisbon Golf Academy is a place for sport and social interaction
Development of three websites that respected the repositioning of the brand, with the creation of three distinct business units, so that each one has its own space, using language appropriate to its target.
CONTEXT
The Lisbon Golf Academy arises from the project to requalify and revalue the natural space of the Lisbon University Stadium. This incredible urban golf space, in the center of Lisbon, is the perfect meeting point for practicing the sport.
The Academy is dedicated to teaching and practicing golf and has a driving range with around 42 bays and a covered floor, as well as a 6-hole course (Pitch&Putt).
Along with this activity, there are also two other business units: the Golf Spot restaurant and Green Spot Events.
THE CHALLENGE
We were challenged to modernize Colina Suplente's websites, focusing on all of its business activities, allowing each of them to communicate in a distinct way.
After analyzing the briefing, the team organized the different business units in order to respond fully. There was a need to fine-tune messages, directing them to different targets, in a clear and objective way.
THE RESULT
The repositioning of the online brand was the result of Mindshaker's analysis, leading to the creation of a new brand and the development of three websites, one for each business unit, where each would have the space to exist freely, using appropriate language. The three websites have many elements in common, with connections between them, creating the overall perception: the Lisbon Golf Academy website, the Golf Spot Restaurant website and the Green Spot Events website.