App Pergunta para Limiano
The family around the dinner table
Whoever puts the family first wins
“Pergunta para Limiano” is a game that aims to involve the whole family in a fun activity. The project was developed in partnership with Milford, the advertising agency responsible for creating the Limiano cheese brand's summer activation.
HOW IS IT PLAYED?
The game consists of two card decks: questions and consequences. Those who answer the questions correctly eat a piece of Limiano cheese, but those who get it wrong suffer the consequences.
The game also has weekly challenges, set by the Brand, where families can win Odisseias vouchers worth between 250 and 2,500 euros. Notifications alert players whenever there are new challenges and the results of their participation. The “Question for Limiano” app accepts videos and images when answering the challenges, making the game more dynamic.
Anyone with an iPhone or Android can play it. The game is free and requires registration.
EVERYONE WINS THE PRIZE
The action aims to promote involvement between the Brand and families, through a game that encourages entertainment and a good mood among those who play it, while at the same time being a promotional and marketing tool.
Nuno Antunes
Business Partner at Milford
"THEY ARE ALWAYS VERY CLOSE TO OUR WORK, THEY ADD VALUE TO THE IDEAS"
We know the market very well and chose Mindshaker as our partner to produce, develop and implement, digitally speaking, our creativity. They are always very close to our work, they add value to the ideas, the production is absolutely immaculate and they are very serious people who meet deadlines, while having a good vibe that never ends. Eventually, it's because the office is on top of the beach and everyone surfs.