H&M
The sound of fashion
Music, choice of clothes, all with the fluidity of a video sequence
Creation of an activation action for the launch of H&M's new "Divided" collection, which was related to the world of music. The aim was to promote the acquisition of new customers, as well as enrich the information of existing customers on the CRM platform.
THE STRATEGY COMPOSITION
Choosing a well known Portuguese musical artist as campaign influencer to increase the recognition of the campaign. A contest was also created to promote in-store registration online.
DO YOU CARE? WE DO!
To give visibility to the new H&M collection and Nenny's new single, “Do you Care”, a website was developed, where users chose the clothes and sets they would like to see in the next segment. The most frequent choices would be visible in the artist's final music video. The main challenge was to ensure the fluidity of the videos to provide the best user experience. Made for the New Normal agency.