Sumol+Compal
“Maracujá? Já ou já foste”
Tribal masks were part of the limited edition Sumol passion fruit campaign
Sumol has launched a tribal limited edition of Sumol Passion Fruit cans, with the aim of encouraging consumers to collect all four cans. The theme of this edition was inspired by the masks of the Pacific tribes, where passion fruit is cultivated.
COLLECT ALL THE CANS
The objective of the campaign was to awaken curiosity and encourage consumers to collect the four cans of the edition. The campaign was present on TV, outdoor, digital, social networks – with a special focus on mobile – and sampling. Made for the JWT agency.
WHAT HAPPENED ON SOCIAL MEDIA?
Mindshaker was responsible for using the augmented reality SDK, a new technology created by Meta, and for programming several filters (tribal masks) so that the brand's fans could share their photos with the masks on social media.
Despite being a new technology, Mindshaker quickly acquired skills to ensure a response to customer needs.